Search Engine Optimization (SEO) is one of the internet’s most buzzed about aspects. SEO – Search Engine Optimization is the process or technique that makes your website easily visible to the search engine as well as to the users. Through this process, it is ensured that your website gets the top ranks when the users look for the content in your website. Thus it is very important that your website should be designed in such a way that it is easily comprehended by the search engine; so that your websites visibility is increased in the search engines’ natural search. Now-a-days simple SEO techniques no longer help. They are easily available across the internet, so most of the website makers employ them. You need something special so that your site is noticed easily by Google, Yahoo, Bing and other leading search engines.
If you search the internet there will be many techniques available that will advise you on how to make your website’s article SEO. But I say miracle does not happen in a day. Within a day’s time your article cannot spring from the bottom to the top lists of a search engine. You cannot simply make a website and relax. Thus let us try to understand some of the advanced SEO techniques.
High quality: firstly you need high quality content which will help your website to be SEO and get linked with many other websites.Research: to generate that high quality content you need to do a bit of homework. There are three areas where your research needs to be focused on:
Identifying the target audience by age, income, education, computer skills, region and understanding it.
- Understand the pattern in which keywords are used during searches by the users.
- Understand the way in which the top search engines perform their searches.
Once this research is completed you can start preparing your content or modify them accordingly.
The next important aspect is marketing. From biscuits to websites everything needs a proper marketing to attract more visitors or customers. One of the most powerful and simple technique is using the social networking platforms. Social media is a key element of the internet. Utilizing platforms such as Facebook, Twitter or LinkedIn for SEO allows for enhanced SEO content share ability and broad impact.
Two important design techniques to be kept in mind are:
- Landing page optimization for organic search results.
- Enforcing security considerations to prevent crackers from compromising your system and hijacking your site’s authority.
Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. This relevancy depends on the content of your site, speed with which your site operates performance of your site as compared to your competitors and user experience or feedbacks.
Another unique way is to talk or hire professionals. There are Search Engine Optimization professionals who work on SEO to find new and creative ways of Search Engine optimizations. Basically SEO consultants are professionals who only work on search engine optimization in order to earn and help people to rank their respective websites or blogs. Search engine optimization consultants are nothing but experienced people, who know some advance SEO techniques which are not easily understandable by normal persons.
Few web analytics to be kept in mind:
- Conversion attribution to find out how many stages were involved in making a person finally appear on site or buy.
- Time based and historic keyword research to identify potentials for recurring traffic spikes.
I am sharing some of the tips shared by professionals. They say keep things simple. Most blog sites have articles like this: first the title, then a bit of abstract and then read more. The more you give these read more links the more boring your site or blog becomes. If someone is searching for a review of Xiaomi phone and all he could see is just a picture of the phone and then read more, he will never revisit your site. Make it simple and remove read more option, instead just link to that post and create archives. One of the major requisite is passion and second is writing skills. If you are good at writing, you don’t need anything else. You can easily outsource all the technical requirement online, and just focus on blogging. And yes, one needs to have basic skills of blogging which are SEO, blog writing,
Some tips on link acquisition:
- On topic widget bait for long term re-occurring results.
- Creating both funny and engaging quizzes. Example: SEO expert quiz.
- Preparing and implementing contests to actively empower audiences as brand evangelists.
So you see that you don’t have to resort to PageRank sculpting or other questionable SEO techniques advocated by some people in the SEO industry who often fail to embrace a holistic approach and instead overtly focus on technical aspects.